Why I Decided to Leave Behind a 1.3 Million Dollar Business
- Shannah Asher

- Sep 11, 2025
- 3 min read

Have you ever made a gutsy decision that made everyone else around you
scratch and shake their heads at you? I did.
In 2025, I walked away from my successful small business that was generating over a million dollars a year consistently. There was nothing “wrong” with it……it just wasn’t for me anymore.
That realization didn’t come as easy as it sounds…it took me years of beating myself up over feeling like I didn’t appreciate what I built, wasn’t grateful enough for it and the amazing staff I had. I talked myself back into loving it more times than I can count, only for that feeling to fade within weeks….sometimes even days.
Awareness of the dominant feeling that kept popping up was what ended up being the catalyst for me deciding to sell.
That dominant feeling was frustration. Not resentment, anger or apathy.
Frustration.
The signature emotion in my Human Design that is there to tell me where I
am out of alignment in my life.
As a Generator type, I am meant to feel a sense of deep satisfaction at the end of the day, content with the way I used my energy in my waking hours. Frustration is the “tell” for Generators to alert you to where you are out of alignment with your environment, what you’re doing or the people you are
doing it with.
Generators are also meant to be following what lights them up, and after 20+ years in the beauty industry, I was definitely no longer lit up by what I was doing.
Yet here I was, stuck in this legal commitment of a brick-and-mortar business with 14 people that I cared about and felt responsible for. But knowing your Human Design is a funny thing……once you see it, you can’t unsee it.
No amount of me trying to convince myself I should stay in that industry and just be grateful for what I had was going to make the frustration go away. I knew, no matter how many more years I hung on to it, that feeling of satisfaction wasn’t going to come back.
So I was faced with a decision, stay in frustration and feel like my vibrant Generator energy is not being put to good use, or sell the salon and deal with feeling like I blindsided my staff and field questions from EVERYONE over whyyy are you selling??
Choosing to trust my Design was the best decision I’ve ever made. I always say, knowing how you’re designed is one thing….but actually stepping into it and embodying it is quite another. It does take trust, but once you do……oh man does life ever get good! You no longer live with the looping thoughts in your head, knowing that your mind can talk you in or out of literally anything. You use your mind to measure and process information, but don’t allow it to make decisions for you.
You recognize your “tells.” I started paying attention to everything in my life: if it lit me up and made me feel satisfied by doing it, I did more of that. Anything that caused frustration I either shifted or got rid of completely. It really can be that simple to pay attention to your design and act accordingly with it.
The way that events unfolded in my life in the past 2 years made me realize that Human Design is the biggest cheat code that has ever been gifted to us.
And now, YOU get to choose a life that feels like yours.
Not one that just looks good on paper.
Not one built on what’s expected.
But one that delivers true satisfaction at the soul level.
Human Design didn’t just help me make a decision.
It helped me come home to myself.
And now, I’m here to help others do the same—
because none of us were ever meant to force our way forward.
We were designed to quantum leap by aligning with who we truly are.


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